Sales Training

What you're selling

Freewave gives a small business a professional website plus a real team that manages it — for one flat monthly rate. No big upfront build cost, no hourly invoices, no "that'll be another $500" surprises.

The honest comparison: a local agency charges $3,000–$10,000 to build a site, then $50–150/month to maintain it. DIY builders like Wix are cheap, but the owner has to do everything themselves — and it shows. Freewave is the third option: agency-quality work at a price that reads like a utility bill.

One more thing that makes this easy to sell: the customer asks for changes in plain English ("add a photo gallery," "update our hours," "make the phone number bigger") and we just do it. Unlimited. That's the part that makes business owners' eyes light up.

Who buys it

Your best prospects are small, local, service-flavored businesses. Think:

• Restaurants, cafes, food trucks
• Contractors, landscapers, plumbers, electricians, cleaners
• Salons, barbers, massage, fitness studios
• Small shops, boutiques, galleries
• Professionals — accountants, photographers, consultants, therapists

The two golden signals:

• No website at all — just a Facebook page or a Google listing. These are your easiest conversations.
• An old, embarrassing website — built in 2015, broken on phones, wrong hours listed. The owner already knows it's a problem; nobody's made fixing it easy.

How to find prospects

You choose your own method — that's the deal. Here's what works:

• Google Maps sweep: search a business category in any town. Listings with no website link, or a link to a dated site, are your list for the day.
• Walk your own neighborhood: businesses you actually visit are the warmest possible intro — "I'm a customer here, and I noticed you don't have a website."
• Facebook-only businesses: plenty of businesses run entirely on a Facebook page. They've outgrown it; they know it.
• Your own network: everyone knows somebody who runs a business with a bad website or none at all.

There's no assigned territory and no quota. Ten good conversations beat a hundred rushed ones.

The call, word for word

This is the heart of the job. You're not reading a hard-sell script — you're a local person offering to show them something for free. The whole approach is "let me prove it to you first." Here's the full call once you've got the owner or manager on the line:

Then stop talking and listen. Once they say yes, all you need is their business name, what they do, and the best email or number to reach them. That's it — we build the demo.

Open with what you saw on Google Maps

Tweak the first line to match the business in front of you. It shows you actually looked them up, not just dialing down a list.

The three points that matter, in whatever order the conversation goes:

• Free demo first, then flat $39/month. No build fee, no hosting fee, no hourly charges — and we set up and manage their .com for free (registered in their own name, so they own it).
• Unlimited changes, in plain English. They never touch a website editor. They just ask us.
• Nothing to lose. Free demo, and if they pass, they keep the files anyway.

When someone else picks up

Most of the time you won't get the owner on the first try. That's normal — be friendly with whoever answers, they decide whether you get through.

The gatekeeper (employee / receptionist)

Don't pitch the employee — they can't buy. Be warm, brief, and easy to say yes to.

If they push back, leave the door open: "Totally understand — could you just let them know ___ from a local website company offered a free demo? I'll try back another time." Then actually try back.

Voicemail

Keep it short, warm, and curiosity-driven. The goal is a callback, not a sale.

Common objections — and honest answers

One rule: never oversell. The demo is free, the price is flat, the product is good, and we genuinely give them the files if they pass — you don't need to stretch the truth, and we don't want customers who were talked into something. If it's not a fit, thank them and move on.

The follow-up — where deals are won

Almost nobody buys on the first call. They say "send it over" or "let me think about it." The money is in the follow-up. The good news: once we've built their demo, you're not selling an idea anymore — you're showing them their own website.

Sending the demo (email or text)

The follow-up call (2–3 days later)

Then listen. If they liked it, go straight to the close. If they're hesitant, ask "what would make it a yes for you?" — and handle whatever comes up using Part 6.

The close

The close is easy because the offer does the work:

You'll get a personal signup link. Any business that signs up through your link is tracked as yours, automatically.

• You earn $150 per sale — paid when your signup converts to a paying customer (their first invoice after the free trial).
• No cap. Ten sales is $1,500. The math is yours to do.
• Follow up every time. A friendly check-in closes more deals than any pitch — most reps quit after one try, and that's where the easy money gets left behind.

Is this for you?

You'll probably do well at this if:

• You genuinely like talking to people, including strangers
• You can hear "no thanks" ten times without it ruining your day, because the eleventh says yes
• You're self-directed — nobody schedules your day but you
• You like the idea of being paid for results instead of hours

You don't need tech skills. You never explain hosting or DNS — that's our job. You connect a business owner who needs a website with a team that makes it painless, and you get paid for every match you make.